The first confirmations about the release of Philips mid-range OLED TVs come directly from the official website. The OLED 754 series is in fact already present on the site (along with other models not yet announced such as the OLED 934) with a brief description of the specifications and without photos.
The cuts reported are two, the now canonical 55 “and 65”. The resolution is obviously Ultra HD. The video processor is the P5 Perfect Picture Engine with HDR10 + support (televisions should also handle Dolby Vision: we await confirmations on this point), coverage of the DCI-P3 color space equal to 99%, 4500 Picture Performance Index and Ambilight on 3 sides. The Saphi platform should replace Android TV which is not mentioned in the features.
According to Toengels Philips Blog, Philips will launch a new series of mid-range OLED TVs during 2019. To date, all Philips TVs released on the market (POS901F, POS9002, OLED 873, OLED 973, OLED 803 and OLED 903 ) positioned themselves in the high or premium range. The situation will change with the introduction of a 7000 OLED series without Android TV. The Smart TV platform will be formed by Saphi, a proprietary Linux-based operating system previously used only on some LCD lines.
Saphi allows access to various streaming services such as Netflix, YouTube and Amazon Prime Video. The planned cuts are always two, the now canonical 55 “and 65”. The arrival of a lower-end OLED series is certainly good news. The endowment will certainly be simplified but will allow to contain the list price, expanding the offer of Philips OLEDs to a band that has been discovered until now.
Obviously the news is not yet confirmed and a certain caution must therefore be maintained. But the source is generally highly reliable when it comes to rumors about Philips TVs.